Moderated Tools

• UserVue by TechSmith. This is our trusty stand-by for moderated one-on-one interviews. Enables you to view a participant’s screen in real-time while talking to them on the phone. Any number of observers can join in to watch the session as it happens. The service has integrated calling and chat, and at the end of a session, the calling and screen recording are automatically synced and rendered to a video file (either WMV or Morae’s proprietary RDG video format). You can buy either month-long or year-long licenses.

• LiveLook. A browser-based screensharing service. We like this tool because it’s pretty cheap (they charge using prepaid minutes), no download is required, and it runs on Windows, Mac, and Linux–as long as you’ve got Java, it’ll work. It’s also very lightweight, so if you’re testing on a slow connection, this is one of your best bets. Drawbacks: no recording, no audio, and you have to give your users the account login to let them share their screen, which means that you’ll have to switch the password fairly often if you want to keep the account secure.

• VULab by York University. An open-source remote usability tool which, like UserVue, allows you to record video and audio on your participants’ computers as they perform tasks. They said that they’d be releasing it earlier this year, but we’re still waiting on it, so yeah.

• Skype 2.8 for Mac OS X. A new free feature of the popular internet communication client. Screenshare and video chat integrated; relatively cheap international calling, free domestic calls. Requires all participants, observers, researchers to have the Skype client installed.

Unmoderated / Automated Tools

• ClickTale Beta. Records user interaction with webpages using javascript. Provides “movies” of “in-page” behavior of users, as well as “heat maps” that visualize how people are clicking, scrolling, and entering data. Relatively cheap!

• UZ Self-Serve Edition by UserZoom. UserZoom is an international user experience research company specializing in remote testing, and they’ve now made their remote research tools available for do-it-yourself studies. It’s a completely web-based tool that allows you to manage multiple UX projects, gather clickstream data, prompt users to perform website tasks, card sorts, surveys, and recruit users from either a panel or from your own website. They also offer full-service UX testing.

• WebEffective by Keynote. Another web-based tool for conducting in-depth customer experience, branding and market research studies. Users answer survey questions and complete tasks in pop-up windows, with no download required. Keynote employs a big panel of web users (the “Keynote Research Panel”) to provide quantitative clickstream and behavioral data, survey feedback, structured task completion data. You can also intercept users from your own website.

• m-pathy Tracks mouse-movements and clicks without installing anything on the user’s computer. It’s in German, so you might need to go here to figure out what the heck their website is saying.

• RelevantView Provides card sort, surveys and questionnaires with branching logic,  clickstreams, and more. Comes in self-, partial-, and full-service flavors; full-service gets you complete study management, from designing the survey to recruiting panels of users to fulfilling incentives to analyzing data. Probably really expensive.

• ChalkMark by OptimalWorkshop. A brand-new service that allows users to complete tasks on static images, providing “heat map” feedback similar to ClickTale’s. It takes a “keep it simple” approach by limiting each task to a single click on a single image, so it’s best for relatively simple testing.

• SMT (Simple Mouse Tracking) by Luis Leiva. An open-source project, providing mouse-tracking functionality similar to that of VULabs.

• ClickHeat by LabsMedia. Another open source project, providing heatmap functionality similar to that of VULabs and ClickTale.

• Userfocus. Browser-based service with no download or install required. Uses a panel of paid researchers.

Moderated Research

Moderated research has the research facilitator (a.k.a. “moderator”) speaking directly to one or more participants. Examples of moderated research include one-on-one interviews, ethnographies, and group discussions. The major benefit of moderated research is that you can gather very in-depth qualitative feedback: not just opinions, but physical behavior, tone-of-voice, facial expression, and so on. A moderated discussion also allows the moderator to probe on new subjects as they arise over the course of a conversation, which makes the research more flexible in scope and makes it possible to explore interesting ideas and usages that were unforeseen during the planning phases of the study–we like to call these “emerging topics”.

Unmoderated / Automated Research

Unmoderated research is, of course, the complement of moderated research: the moderator does not speak directly with the participant, but instead uses a web-based tool or service to gather the feedback automatically (hence the alternate “Automated research” moniker). Typically, unmoderated research is used to gather quantitative feedback from a large (i.e. hundreds or more) sample. There’s all sorts of feedback you can get this way: you can use online surveys to get open- and closed-ended (multiple choice) opinions, use flash- or Ajax-based card sorting tools to understand the way users mentally categorize things, or use clickmaps and mouse tracking to see where users are clicking on a page to accomplish a particular task.

Which Type Should I Use?

Good question! It mostly depends on the specificity and nature of the thing you’re trying to find out. Are you trying to figure out if your webpage is generally easy-to-use, or trying to root out problems you might not have foreseen, or trying to get insight into the way your product fits into people’s lives? Then you’ll want to go with moderated research, which provides you with a very rich portrait of users’ behavior and usage context. On the other hand, are you trying to decide what color a webpage should be, where to place a particular button, or how to organize a navigation bar? For those specific small-scale questions, it’s probably best to go with an unmoderated method, which will allow you to get a broad look at how a large sample addresses a particular task or question.

We’ll be posting more on specific methodologies in the future; keep an eye out!

(Photo credits: foundphotoslj and racatumba on Flickr)

So why do you care?

Well, take a look at how most research is currently done. When you want to learn about how people perceive and interact with websites or software or real-world devices, you design a study based on what you need to find out. Problem is, the logistics of actually talking to these people in person can get really, really hairy, especially if you’re working on any kind of a budget or a deadline. Say you wanted to conduct interviews with visitors to your website from across the country, or even from foreign countries; or say you didn’t have money to hire a recruiting agency to find a dozen qualified users to talk to.

So here’s where remote research comes in–with the tools, online services, and old-fashioned ingenuity that folks in the UX biz have come up with in the past couple of years, now practically anybody can conduct real, valid studies without an enormous R&D budget or a million dollar on-site testing facility. What’s more, there are a lot of benefits to testing remotely: allowing clients to participate, testing users in their native environments, getting better and more realistic feedback, getting automatically recorded sessions, bypassing recruiting agencies, and more.

Of course, there are a lot of things to learn about this new field of research; this blog is for people who want to learn more.

And by the way, hi! We’re Bolt|Peters, a research and design company located in San Francisco, specializing in remote research methodologies. We test everything from video games to medical websites to industrial design software, and with seven years of experience under our belts, we’ve worked with the likes of Sony, Greenpeace, CNN, AAA, Time Warner, Oracle, Autodesk, and more. Maybe you’d be interested in doing a bit of remote research? Check us out.