Over at MarketingProfs’ 22 Cheap or Free Web Usability Tools series, our recruiting tool Ethnio gets a shout-out. Here are the pros and cons they mention: Pros: Enables usability researchers to acquire actual users from the website for testing. Cons: Researchers must be available when a participant response is received, and the tool is for [...]
Writing Archive
Live Recruiting for Remote Research
In an article for Boxes and Arrows, Paul Nuschke lists five phases of a usability study: Step 1: Sales & Kickoff Step 2: Recruitment Step 3: Preparation Step 4: Testing Step 5: Analysis & Reporting This post is about that second step, where you’re recruiting users to participate in your study. Traditionally this has been [...]